by Michael
In the latest in the ‘Me-too’ search engine wars, Microsoft has announced a suite of free software and web services they are calling ‘Windows Live‘ services, sort of like the Google Pack. Included in the package are existing known programs such as live search and of course hotmail, in addition to a writer program tailored toward blog editing, ’sky drive’ online storage, kid-friendly content filtering, and a few other applications. Obviously, Windows-only 
To be honest some of the new Live services look pretty good. I’ll be checking out the writer program and see how it does with blog editing…and we can always use another online storage/file sharing site. If anything really exciting stands out, I’ll let everyone know.
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by Michael
Experiential marketing is a ‘new’ and exciting way of actively connecting with your customers. You immerse your targeted audience in multi-sensory experiences to emotionally connect them with your brand message. You give your customers a chance to experience your brand while having fun at the same time.
The ideas of event marketing or product sampling have obviously been around for a long time. But lately promotional companies and large brands have started making more of a marketing science out of experience. And these companies are having huge successes, simply by taking their brand messages to people in a different way. Read the Article »
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by Michael
Google has just announced that they are apparently ready to start running ads on Youtube.
Google has had Youtube for a few months, and has been reluctant to start pushing ads until they could find a way to do so that was unobtrusive to the users, for fear of driving their audience away. Well it looks like after months of testing, Google is finally ready to release their advertisements and get some of that investment cash back. The answer the Google engineers have come up with: Video Overlay. Read the Article »
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